Our Story
More than a boutique...Che Jo's is a place where style, confidence, and community come together.
The founder
Che Jo's started with a dream of creating more than just a place to shop. I wanted a boutique where every woman feels welcomed, encouraged, and confident the moment she walks through our doors. Whether you're looking for the perfect outfit, a thoughtful gift, or simply stopping by to browse, my hope is that you leave feeling a little happier than when you came in.
Every collection is thoughtfully curated, every event is planned with our community in mind, and every customer who walks through our doors becomes part of the Che Jo's family.
The Story Behind Che Jo's
One of the questions we hear the most is...
"How do you pronounce Che Jo's?"
It's pronounced "Chay-Jo's."
The name has been part of my life for years. Before Che Jo's Boutique ever existed, my last name was Johanson, and throughout high school my friends started calling me "Che Jo." It stuck, and no one used it more than my best friend, Jen.
When it came time to name the boutique, there wasn't another name that felt more fitting. What started as a high school nickname became the name of a dream that eventually turned into Che Jo's Boutique.
Today, it's even more meaningful because Jenāwho first made the nickname a part of my everyday lifeāis now our General Manager. We've gone from high school best friends to building this business together, and getting to share this journey has made the name Che Jo's even more special.
To us, Che Jo's isn't just a boutique nameāit's a reminder of friendship, family, and the community we've built together.